Since the advent of the World Wide Web, business has changed completely. Businesses are more online than ever before with vast amounts of transactions taking place on the internet.
For any business to be successful in today’s environment, an online presence is essential. Online marketing became an essential business activity after the invention of search engines and social networks, and now represents an integral component in organisations’ marketing strategy. This is where the Digital marketing manager comes in: they are responsible for all the marketing efforts of an organization in the online sphere.
With Cameroon’s economy booming and internet penetration increasing at a high rate, marketing is focused more online than ever before. . Many companies are creating websites or improving their current sites, in order to connect with their target audiences.
More money is being spent on paid online marketing channels, thus leading to a high demand for Digital Marketing managers in Cameroon.
What do digital marketers do?
Digital Marketing managers are responsible for the online marketing efforts of a company. Depending on the organization, the range of duties can vary a lot. They are responsible for the online marketing team – an increasingly growing workforce due to the focus given to online channels.
They keep track of advancement in channels like paid channel (SEM), organic channel (SEO), CRM, social media and various others.
Digital Marketing managers report to the senior managers with results and provide new, creative solutions.
Their focus is mostly on driving bottom line results and increasing brand awareness or image of the organization.
For e-commerce companies, online marketing managers are mostly responsible for handling the whole marketing department. Managers of different channels like Social Media, CRM, SEM and SEO report to them.
- Current Digital marketing managers mostly hold a degree in Marketing and/or business.
- A marketing degree is going to be preferred but is not a must as digital marketing is different from traditional marketing.
The following are subjects and electives which would be of interest to the employer:
- web design,
- multimedia marketing
- and mass communication.
- Work experience is going to play a crucial role in getting hired.
- Any relevant experience as an intern or full time in a related field is helpful.
Companies are looking for someone with the following:
- Project and time management skills
- Excellent verbal and written communications skills
The job can be an extremely enjoyable and provides a fulfilling career as digital marketers might only need work online at home or anywhere with tools like laptops, smart phones, internet connection, etc.
If you fit the criteria we’ve mentioned above, apply now to the Digital Marketing here and let your skills, passion and knowledge be paid for.
If you are interested in becoming a digital marketing marketer in Cameroon, Africa and the world then contact us for we wont only train you but while training you will have the opportunity to work on projects that are worthy to test your knowledge as you learn along.