WhatsApp Messenger is a FREE messaging app available for smartphones, web browswer and now for desktops/mac PC. WhatsApp uses your device's Internet connection.
Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. It will also help in creating in sustainable relationships with customers, as online grievances can be handled in near real-time.
During the 2014 general elections in India, Whatsapp was aggressively used as a campaigning tool by some political parties. The impact was huge, as the parties could deliver their message to public overnight.
The same marketing strategy is being used by digital marketing experts to cash in the popularity of Whatsapp and turn it into an effective marketing tool.
Marketing is one of the most important concepts of all businesses whether small or big. In order to reach your targeted audience you need to adopt the right marketing methodology which is not only effective but guarantees results as well.
In the world of digitization, the business owners are adopting a variety of marketing mantras to reach the people. Out of which WhatsApp has emerged as one of the widely popular platform. It is because of the simple reason that you are able to connect with your customers personally and establish a relationship with them.
You might be wondering as how this platform will be useful for your business or how you can integrate it for better marketing and communication. Do want to know more about WhatsApp marketing, here are the answers to all your questions
- Connect with your existing customers
You have already done business with them! they will be more open to accepting a new product/service from your brand and connecting with them is a great idea. How can you do that? You can start by providing after sales services and support services to your products/services. You can as well start sending promotional messages as well.
- WhatsApp groups are useful
Whatsapp Group for your customers isnt a good idea but a more general group targeting not only your customers but lovers, enthusiasts, fans, followers or people who want to be informed about certain issues that relate to your products or services. For Instance, a beauty shop or saloon instead creating a group for her customers will instead create a general whatsapp group that gives tips, techniques and general info about beautify, health, nutrition, etc. And on a daily basis through blogs, youtube, facebook, instagram provide short and interesting titles of articles written on the blog or youtube via the whatsapp group. This also works for businesses like mobile phones and computer retailers who might create a " general group for mobile phones and computer users" give free tips, tricks, free computer/mobile phone apps or software, etc. H
- Promotion with WhatsApp
Promotions via whatsapp can be very effective if done the right way and can land you daily sales. How? You have a product or service on promotion, you either use your company logo or the product or service image as your profile picture, you can as well change your whatsapp status describing the promotion, etc. All of these will generate interest and garners the attention of your prospects or customers. Next, you can start sending pictures or videos of your product/service to your customers privately or in groups . However, make sure your picture or video is always accompanied by an appropriate text which describes the product or service in short.
- When to interact with the customers?
How often do you need to send messages or promotions? The best way to answer this question is to think about how often you would love to get messages from your friends( contact list) on promotions you are not interested in! Its very critical because you do not want to send your customers into hiding by bombarding them with incessant promotional messages. The next thing they will probably do is block you! Sending a message or two, once a week should be enough. However, you can increase the frequency if you share a good rapport with your customer.
Whatsapp is definitely a cost effective, speedy and reliable tool for marketing your product. However, you should know how to intelligently use its features to your benefit.
Whether you're just getting started or need to take your business to the next level digital marketing with strategies like social media marketing and related is the best you can invest in today.
VTC Cameroon specialize in training and helping our clients to use social media in building, connecting, engaging, influencing and converting their fans into customers and brand influencers. Find out more here or href="intent://send/0123456789#Intent;scheme=smsto;package=com.whatsapp;action=android.intent.action.SENDTO;end">