When creating a startup, problems can stop you from turning your Vision into success.
Most of the challenges in startups relate back to doing the little things right. Like any good coach has said at some point: “The fundamentals get you to the top”.
Wikipedia defines a start up as “an entrepreneurial venture which is typically a newly emerged,
Fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service”.
An entrepreneur is a person who sees a business opportunity and starts it with the objective of meeting the needs of people, taking risks to keep the business going while making money in the process if possible.
For a startup to succeed in every market place, it needs intense marketing. However, getting your startup noticed doesn’t need to cause and arm or a leg.
These 6 tools will help you to successfully market your startup in a fun filled way.
A logo is a graphic mark, emblem, or symbols commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. A logo is intended to be the “face of the company” which anchors the company’s brand and becomes the single most visible manifestation of the company. When designing your company Logo, it should accord with your company brand and color as it is going serve as an identity.
In order to keep up with the rapid pace of technological change and customer expectations, enhancing your online image are a must. Gone are those days when customers go about from shop to shop requesting for a product or service. The internet has facilitated things nowadays and shopping has never been easier. A website is like your online brochure that best explains your product/service offer in details. There are so many reasons why a website is very vital for your business. One of which is it makes you look professional and instills trust.
Business cards: In these days where everyone carries a Smartphone and has access to internet, you may wonder if a business card is still useful. The answer is yes. A business card is a silent personal branding tool and communicator that tells someone about you and your business within a minute. Having a business card is the key to connecting with people. Given the size of a business card, you can always carry them everywhere you go for you don’t know who you will meet and where. When you meet someone new be it at a party or an event and you get to discuss, always end up giving your card to that person. Every new acquaintance is a new sales opportunity if wisely used.
Social Media! Social Media! Social Media! Every individual including business now has a Facebook account/page, twitter or Instagram account. Bill Gates once said “ if your business is not on the internet, then your business will be out of business” If you go to Facebook, you will find more than 100 Facebook pages owned by businesses or companies. Statistics reveal that Facebook book is the most used social media platform in Cameroon followed by LinkedIn. Research proves that Facebook, LinkedIn and Twitter are the best social media platforms where businesses can find qualified prospects.
Other Platforms include Google+, Pinterest, Viadeo and YouTube etc. but these platforms need a lot of content marketing and management. Pinterest however mostly deals with graphics and images known as pins. For a business to successfully sell through Pinterest, it will need an experienced and professional graphic designer that will be able to transform your product benefits/solutions into picture images. Most of our clients have come from either Facebook or linkedIn due to our presence on these social media platforms. If you want to succeed as a startup, you need to be on social media. Being on social media does not only mean creating these pages, it entails managing them by constantly reminding the public you are present through your posts.
You can have an active social media present by
- Joining groups
- Posting daily articles or blog posts on subjects related to your field of business.
- Comment and share your opinion on other people’s posts and reply to or like comments on your posts.
- Share a connection’s post that you find useful and valuable.
- Follow connections that are in the same business field as you so as to get more ideas for your business.
Marketing Piece (Flyer, Brochure, Email Blast, etc.):
Given the increase in the use of the internet, traditional marketing (offline Marketing) is gradually losing its value in business but that does not mean it’s completely useless. Engaging in social media marketing does not give room for completely ignoring traditional marketing. Combining both offline and online marketing to form an integrated marketing communication will produce twice the results compared to when just one of the above is used.
As a startup, you should have printed pieces like flyers, brochures that have a summary of your business, its products/services, necessary contact info and address.
I shared a post on “why it is vital for Cameroonian and African businesses and Professionals to have professional emails”. In this blog post, I outline the importance of having a professional email.
This is the last but not the least. Personal branding. Personal branding is defined as the act of managing the CEO of a brand called “YOU”. What do you want people to associate you with each time they hear your name? In order to successfully run a startup, you need to have reputation of being a trustworthy and reliable person. You don’t expect a fraudster to successfully run a credit union if he is well known for fraudulent activities. You need to be what you sell. Make yourself an your interest known even before you start.