how much money does your startup initially need to raise

 

 

When creating a startup, problems can stop you from turning your Vision into success.

Most of the challenges in startups relate back to doing the little things right. Like any good coach has said at some point: “The fundamentals get you to the top”.  

 

Wikipedia defines a start up as “an entrepreneurial venture which is typically a newly emerged,

Fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service”.

An entrepreneur is a person who sees a business opportunity and starts it with the objective of meeting the needs of people, taking risks to keep the business going while making money in the process if possible.

For a startup to succeed in every market place, it needs intense marketing. However, getting your startup noticed doesn’t need to cause and arm or a leg.

 

These 6 tools will help you to successfully market your startup in a fun filled way.

 

A Logo

                                                                                                                                 

A logo is a graphic mark, emblem, or symbols commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. A logo is intended to be the “face of the company” which anchors the company’s brand and becomes the single most visible manifestation of the company. When designing your company Logo, it should accord with your company brand and color as it is going serve as an identity.

 

Website/ Blog                                                                                                              

 

In order to keep up with the rapid pace of technological change and customer expectations, enhancing your online image are a must. Gone are those days when customers go about from shop to shop requesting for a product or service. The internet has facilitated things nowadays and shopping has never been easier. A website is like your online brochure that best explains your product/service offer in details. There are so many reasons why a website is very vital for your business. One of which is it makes you look professional and instills trust.

 

Business cards:                                                                                                                     In these days where everyone carries a Smartphone and has access to internet, you may wonder if a business card is still useful. The answer is yes. A business card is a silent personal branding tool and communicator that tells someone about you and your business within a minute. Having a business card is the key to connecting with people. Given the size of a business card, you can always carry them everywhere you go for you don’t know who you will meet and where. When you meet someone new be it at a party or an event and you get to discuss, always end up giving your card to that person.   Every new acquaintance is a new sales opportunity if wisely used.

 

Social Media  

Social Media! Social Media! Social Media! Every individual including business now has a Facebook account/page, twitter or Instagram account. Bill Gates once said “ if your business is not on the internet, then your business will be out of business” If you go to Facebook, you will find more than 100 Facebook pages owned by businesses or companies. Statistics reveal that Facebook book is the most used social media platform in Cameroon followed by LinkedIn. Research proves that Facebook, LinkedIn and Twitter are the best social media platforms where businesses can find qualified prospects.

 

Other Platforms include Google+, Pinterest, Viadeo and YouTube etc.  but these platforms need a lot of content marketing and management. Pinterest however mostly deals with graphics and images known as pins. For a business to successfully sell through Pinterest, it will need an experienced and professional graphic designer that will be able to transform your product benefits/solutions into picture images. Most of our clients have come from either Facebook or linkedIn due to our presence on these social media platforms. If you want to succeed as a startup, you need to be on social media. Being on social media does not only mean creating these pages, it entails managing them by constantly reminding the public you are present through your posts.

 

You can have an active social media present by

  • Joining groups
  • Posting daily articles or blog posts on subjects related to your field of business.
  • Comment and share your opinion on other people’s posts and reply to or like comments on your posts.
  • Share a connection’s post that you find useful and valuable.
  • Follow connections that are in the same business field as you so as to get more ideas for your business.

 

Marketing Piece (Flyer, Brochure, Email Blast, etc.):

Given the increase in the use of the internet, traditional marketing (offline Marketing) is gradually losing its value in business but that does not mean it’s completely useless. Engaging in social media marketing does not give room for completely ignoring traditional marketing. Combining both offline and online marketing to form an integrated marketing communication will produce twice the results compared to when just one of the above is used.

As a startup, you should have printed pieces like flyers, brochures that have a summary of your business, its products/services, necessary contact info and address.

One of the most important too is a professional email. If you are a businessman and you receive two emails with the following email addresses (a) This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it., which will open first? It’s obvious that the second will pick your interest more since it looks more professional.

I shared a post on “why it is vital for Cameroonian and African businesses and Professionals to have professional emails”. In this blog post, I outline the importance of having a professional email.

 

YOURSELF

This is the last but not the least. Personal branding. Personal branding is defined as the act of managing the CEO of a brand called “YOU”. What do you want people to associate you with each time they hear your name? In order to successfully run a startup, you need to have reputation of being a trustworthy and reliable person. You don’t expect a fraudster to successfully run a credit union if he is well known for fraudulent activities. You need to be what  you sell. Make yourself an your interest known even before you start.

The internet has changed the way consumers view businesses nowadays.

Most people will go online and research products and companies before they make a purchase, if you don't have a website you are missing out on all of this potential business.

New trends, technologies, expectations, etc., demand that your site be interactive and constantly updated.
Having a static site is a sure way to end up in the Web site wasteland.
Customers, Consumers, partners, stakeholders want to see new information, news, reviews, products and services, success stories, blog entries, press releases, pictures, and more.
Google places a high value on pages that are updated frequently and on newly added Web pages.

To keep up with the rapid pace of technological change and customer expectations, having a the best looking, operational and optimized websites is one of the best marketing tools a business can have these days in Cameroon and the world at large.

One of the most often overlooked components – yet one of the most critical components – to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment.

Here are 5 reasons that you should be regularly showing your website some love and giving it the attention that it needs.

1. Make the right impression for your business
2. Give Your Visitors a Reason To Come Back
3. Boost your Search Engine Ranking and Drive More Traffic
4. Protect your visitors from the bad guys and Up-To-Date with the Latest Security Patches and Bug Fixes and
5. Your Website Needs to Grow and Evolve to keep up with Current Technology…

 

Here are a few questions to ask yourself.

1.Are your marketing and communication budgets high and give little no nor return on investment?
2. Are your sales persons not selling enough products and services?
3. Do you have international clients and partners who do business with you?
4. Are you achieving your business goals you set this 2016?

If your answer is no, we can help.

Don't panic! 

Visionary Technologies ™ Company has a full suite of Web tools and ideas to enhance your online image

We are passionate about the role of technology in innovation and creativity in solving the design challenges of tomorrow.

Here is what we can do for you.

1.We can help you make a good local and web presence.
2.We can communicate your vision to create demand for your product or service nation & worldwide
3. We can make sure people searching for partners and business es from at home or abroad to find you
4. We can help you cut cost in your marketing and communication projects and help you achieve your business goals

 

 

This weekends Advice!!!

Your website is the central hub of the digital presence of your company, yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way.
Without involving other groups, your website will likely be a beautiful interface that doesn’t work for your sales department, fails to deliver the right message or makes it harder for your audience to pass through your sales funnel and offers.
“Our Actual process involves multi-dimensional approach to assure your business gets the finest output. ”

 

 

 

Your company's website is the central hub of the digital presence of your company.  

It’s the image of the company to the entire world.

It’s a tool not only for the marketing department but for the entire company (employees, departments, stakeholder, clients, customers, etc.)

Yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way.


Without involving other groups, your website will likely be a beautiful interface that doesn’t work for your sales department, fails to deliver the right message or makes it harder for your audience to pass through your sales funnel and offers.

  1. Define your Business Objective or Goal: This is the first and the most important step in building a corporate or business website. As a web marketer, you must first define the objective – be it sales, lead generation, sign-ups or visibility. Based on the objective, you can determine the subsequent steps necessary for website design, web development and online marketing.
  2. Have a Clear Navigation: The navigation is the key to any website and it is your navigation that will guide visitors into your website. If you want your visitors to browse maximum sections and pages of your website, you must have a simple, easy and intuitive navigation. Don’t make your visitors work hard to search or find information on your website. A clear navigation is the starting point of a corporate website design.
  3. Focus on Usability & Experience: Although this is applicable to all websites, blogs, web platforms and applications, this forms an integral part of a corporate website design. If you want to convert your visitors into customers and generate maximum sales/leads/sign-ups, the website must be user friendly and offer a superior user experience. Your website must offer an experience such that the user must feel like he is exploring a real office or supermarket. Every page must provide clear information, clear call to action and visually appealing images.
  4. Superior Look & Feel: Visitors like to browse websites that boast of a sleek, smart and vibrant design. To retain visitors and enhance conversions, the use of strong and powerful banners, images and creative art work must feature prominently in corporate website design. Websites that have a superior look and feel also have a great recall value that in turn also helps in branding for the company.
  5. Add Interactive Elements: As we move towards Web 3.0, the use of interactive elements on your website has become a key factor. Use of videos, slideshows, live chat, social media elements, surveys etc are some of the most popular interactive elements that you must think of adding to your corporate website design.
  6. Browser and Mobile Compatibility: If you want to expand your reach and increase your clientele, your website must be designed to suit all types of browsers (atleast the popular ones). It is extremely critical that you keep this in mind right when you start designing your corporate website. Also, today, there is a teeming population of users browsing websites from their mobiles. Make sure that your website is tailor-made even for your smart phone customers.


These days, just having a website won’t cut it. You need a sticky website—one that engages visitors, persuading them to stay on your site and explore your brand further.

Need a website for your business or company to make a good web presence.? then VTC Cameroon is the right company to deliver the solution to you.

Our mission is to build better Internet technologies, to work with people, companies and organizations to create better ways to create information, move information, share information about what they do.

We strive… to serve and satisfy our customers by enhancing the value of offered services and software thereby increasing benefits for all concerned..

 

Tell us your objectives, send us your logo and relevant info for us to design a demo for you to see then we can now discuss with your entire company on how the entire website will look , function & be used

Email:This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: 675268890.

 

What many beginners fail to realize is that buying a domain name is just the first piece of their online presence puzzle. Without web site hosting, registering domain names will serve no purpose.Thus Having a web hosting account is as necessary to getting started as a domain name.

Domain names have to point to a web host, where the actual files of your web site live. If you don’t have a hosting account, your domain name won’t be able to load your web site and your visitors will never be able to purchase your product because they’ll never see it.

Making the right web hosting decision can be a challenge.
One of the worst mistakes you can make is to choose a web hosting provider at random.
While there are limitless hosting options available, it’s usually not necessary to purchase anything too fancy.
You can get a good hosting account with all the features you need for a very affordable price.

Everyone that has a website needs web hosting for the following reasons:

  • A web hosting company makes it possible for your site to be accessed by everyone else.

        You can make the best website anyone’s ever seen sitting at your own computer but unless
        you upload that website to a hosting server it will never be accessible to everyone else.

  • Web hosting brings a lot of advantages and plays an important role in enhancing trustworthiness and integrity of the company.

         An active online presence potrays the legal status of a company or business there by                    creating trust in the mind of potential customers. This tend to attract more and more                    potential customers that ultimately results in great returns and revenue.

  • Web hosting facilitates you to own a portion in internet.

         In this space you can keep your web site,
         files, and documents and accept messages form your clients through mail.
         You can represent your business in front of your customers through this space.

  • Hosting limits your business risk by
    Keeping capital on hand for “rainy days”
    Allowing you to quickly and efficiently change plans
    Guaranteeing your stay online
    Implementing your solution quickly
    Placing your focus back on growing your business
    Giving you a latitude to pursue new revenue-generating ventures

 

As earlier mentioned,"One of the worst mistakes you can make is to choose a web hosting provider at random".

Do not panic, we are here to ensure you don't make that mistake.

Get The Best Web hosting Services at a Cheap and Affordable price. 5000 FCFA a year for the first 20 people.
An opportunity you can't afford to miss.

VTC Cameroon's Hostamnow brings you the best of web hosting technology today with so many hosting packages
including site builder tools, domains, and disk space.
Our web hosting comparison chart will help you save time and money.
You will never be unsure about web hosting again!

It is undeniably evident that if your business isnt online in the nearest future, you will be out of business. Truth be told our continent Africa isnt exempted from such despite our under development or slow pace of development. 

Since the advent of the World Wide Web, business has changed completely . Businesses  are more online than ever before with vast amounts of transactions taking place on the internet . For any business to be successful in today’s environment, an online presence is essential.

Online Communication became an essential business activity after the invention of email systems and platforms, and now represents an integral component in organisations’ communication strategy. This is where the Professional emails comes in:

What is a Professional Email Address?

A professional email is the one that has your business name in it. For example, This email address is being protected from spambots. You need JavaScript enabled to view it. is a professional email address.
Email accounts on free email services like This email address is being protected from spambots. You need JavaScript enabled to view it. are not good for so many reasons including they do not look professional.

Why do you need a professional mail address?

  • Get Data Security: It is widely known that free email service providers face continuous hacking and malware attacks, in addition to be prone to spamming. The free email services have high chances of getting crashed down, hacked and even get closed without warning. They lack the required security measures and thus are not suitable to be used for confidential operations of a business, also you are not in full control of your own e-mail. But, you get many security features in your professional business e-mail address that protects you from hacking, spamming and malware attacks.You may install the appropriate security plugins and maintain the security of your e-mail system as you like, as you are in full control of it. You can add, change passwords and delete an account at your disposal.

 

  • Emails show professionalism and credibility: Your professional email, much like your photograph or CV or cover letter or even signature,  is an integral part of your personal branding.It also sends the signal that you are serious about the business

 

  • It builds trust:You cannot think to be taken seriously with an anonymous identity. A professional looking business email address will create a good image of your business and thus create a professional perception,trust and legitimacy among clients.They will recognize your email address and can easily identify it with your business and website

 

  • It increases brand recognition and Awareness:The best benefit of using branded email is every time you send out an email, you’re promoting your business. This is true because a professional email;

    • Displays your brand identity (logo) in a clear, reliable, fashion

    • It is consistent across all of the employees of your firm

    • It contains active links to your website, staff bio's when available, and maps to your offices

    • It contains all key contact information in an easy-to-read format

    • It includes confidentiality statements as needed

    • It includes active links to social media services you maintain a presence on

    • It performs as reliably as is possible across all email programs and devices

 

Now that you have know why you need a professional email and are thinking about getting a professional email for your business  you will need a domain name and a website.  Contact us to get yours today.


Tips while using your professional email

  • Always give your email a subject and make sure that its relevant to the email
  • Deteremine the purpose of the your email prior to writing it
  • Always use professiona vocabulary and proper grammar
  • Always proofread your email before hitting the send button!
  • Depending on the reader, make sure to use an appropriate greeting
  • Use clear & conscise vocabulary!
  • Be sure that your email will not offend the reader
  • Know what you want to get out of the message so that you can use proper langauge and tone

 

VTC Cameroon has various email packages that suites every need. 

you can call or email us at 237 675268890 or This email address is being protected from spambots. You need JavaScript enabled to view it. today to order your professional email for your business or professional need.

 

 

WhatsApp Messenger is a FREE messaging app available for smartphones, web browswer and now for desktops/mac PC. WhatsApp uses your device's Internet connection.

 

Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. It will also help in creating in sustainable relationships with customers, as online grievances can be handled in near real-time.

Facts!

During the 2014 general elections in India, Whatsapp was aggressively used as a campaigning tool by some political parties. The impact was huge, as the parties could deliver their message to public overnight.

The same marketing strategy is being used by digital marketing experts to cash in the popularity of Whatsapp and turn it into an effective marketing tool.

Marketing is one of the most important concepts of all businesses whether small or big. In order to reach your targeted audience you need to adopt the right marketing methodology which is not only effective but guarantees results as well. 

In the world of digitization, the business owners are adopting a variety of marketing mantras to reach the people. Out of which WhatsApp has emerged as one of the widely popular platform. It is because of the simple reason that you are able to connect with your customers personally and establish a relationship with them.

 

You might be wondering as how this platform will be useful for your business or how you can integrate it for better marketing and communication. Do want to know more about WhatsApp marketing, here are the answers to all your questions

  • Connect with your existing customers

You have already done business with them! they will be more open to accepting a new product/service from your brand and connecting with them is a great idea. How can you do that? You can start by providing after sales services and support services to your products/services. You can as well start sending promotional messages as well.

  • WhatsApp groups are useful

Whatsapp Group for your customers isnt a good idea but a more general group targeting not only your customers but lovers, enthusiasts, fans, followers or people who want to be informed about certain issues that relate to your products or services. For Instance, a beauty shop or saloon instead creating a group for her customers will instead create a general whatsapp group that gives tips, techniques and general info about beautify, health, nutrition, etc. And on a daily basis through blogs, youtube, facebook, instagram provide short and interesting titles of articles written on the blog or youtube via the whatsapp group. This also works for businesses like mobile phones and computer retailers who might create a " general group for mobile phones and computer users" give free tips, tricks, free computer/mobile phone apps or software, etc. H

  • Promotion with WhatsApp

Promotions via whatsapp can be very effective if done the right way and can land you daily sales. How? You have a product or service on promotion, you either use your company logo or the product or service image as your profile picture, you can as well change your whatsapp status describing the promotion, etc. All of these will generate interest and garners the attention of your prospects or customers. Next, you can start sending pictures or videos of your product/service to your customers privately  or in groups . However, make sure your picture or video is always accompanied by an appropriate text which describes the product or service in short.

 

  • When to interact with the customers?

How often do you need to send messages or promotions? The best way to answer this question is to think about how often you would love to get messages from your friends( contact list) on promotions you are not interested in!  Its very critical because you do not want to send your customers into hiding by bombarding them with incessant promotional messages. The next thing they will probably do is block you! Sending a message or two, once a week should be enough. However, you can increase the frequency if you share a good rapport with your customer.

 

social media marketing in Cameroon

Whatsapp is definitely a cost effective, speedy and reliable tool for marketing your product. However, you should know how to intelligently use its features to your benefit.

Whether you're just getting started or need to take your business to the next level digital marketing with strategies like social media marketing and related is the best you can invest in today.

VTC Cameroon specialize in training and helping our clients to use social media in building, connecting, engaging, influencing and converting their fans into customers and brand influencers.  Find out more here or href="intent://send/0123456789#Intent;scheme=smsto;package=com.whatsapp;action=android.intent.action.SENDTO;end">

 

As one of VTC Cameroon's goals this 2016, we aim at helping SME and corporations to market their products/services via the digital platforms.
This year, adding to previous negotiations and tasks completed by VTC Cameroon for L'Atrium we are set to help both L'Atrium and the entire Douala or beyond
experience new shopping experiences that have never been seen in Cameroon.

 

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If you got or run a business or company,
YOU'VE GOT TO READ THIS
THE No. 1 RULE OF MARKETING.
Before I start, be honest with the answers to these questions
Who is your customer?
Who does he/she do?
Where can you find them or where can they find you?
If your answer to the first is “everyone”, then you don't know your customers. Clients' preferred Professional Integrated products and Services provider choice through excellence and efficiency in all aspects of the project life cycle.

 

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