WhatsApp Messenger is a FREE messaging app available for smartphones, web browswer and now for desktops/mac PC. WhatsApp uses your device's Internet connection.


Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. It will also help in creating in sustainable relationships with customers, as online grievances can be handled in near real-time.


During the 2014 general elections in India, Whatsapp was aggressively used as a campaigning tool by some political parties. The impact was huge, as the parties could deliver their message to public overnight.

The same marketing strategy is being used by digital marketing experts to cash in the popularity of Whatsapp and turn it into an effective marketing tool.

Marketing is one of the most important concepts of all businesses whether small or big. In order to reach your targeted audience you need to adopt the right marketing methodology which is not only effective but guarantees results as well. 

In the world of digitization, the business owners are adopting a variety of marketing mantras to reach the people. Out of which WhatsApp has emerged as one of the widely popular platform. It is because of the simple reason that you are able to connect with your customers personally and establish a relationship with them.


You might be wondering as how this platform will be useful for your business or how you can integrate it for better marketing and communication. Do want to know more about WhatsApp marketing, here are the answers to all your questions

  • Connect with your existing customers

You have already done business with them! they will be more open to accepting a new product/service from your brand and connecting with them is a great idea. How can you do that? You can start by providing after sales services and support services to your products/services. You can as well start sending promotional messages as well.

  • WhatsApp groups are useful

Whatsapp Group for your customers isnt a good idea but a more general group targeting not only your customers but lovers, enthusiasts, fans, followers or people who want to be informed about certain issues that relate to your products or services. For Instance, a beauty shop or saloon instead creating a group for her customers will instead create a general whatsapp group that gives tips, techniques and general info about beautify, health, nutrition, etc. And on a daily basis through blogs, youtube, facebook, instagram provide short and interesting titles of articles written on the blog or youtube via the whatsapp group. This also works for businesses like mobile phones and computer retailers who might create a " general group for mobile phones and computer users" give free tips, tricks, free computer/mobile phone apps or software, etc. H

  • Promotion with WhatsApp

Promotions via whatsapp can be very effective if done the right way and can land you daily sales. How? You have a product or service on promotion, you either use your company logo or the product or service image as your profile picture, you can as well change your whatsapp status describing the promotion, etc. All of these will generate interest and garners the attention of your prospects or customers. Next, you can start sending pictures or videos of your product/service to your customers privately  or in groups . However, make sure your picture or video is always accompanied by an appropriate text which describes the product or service in short.


  • When to interact with the customers?

How often do you need to send messages or promotions? The best way to answer this question is to think about how often you would love to get messages from your friends( contact list) on promotions you are not interested in!  Its very critical because you do not want to send your customers into hiding by bombarding them with incessant promotional messages. The next thing they will probably do is block you! Sending a message or two, once a week should be enough. However, you can increase the frequency if you share a good rapport with your customer.


social media marketing in Cameroon

Whatsapp is definitely a cost effective, speedy and reliable tool for marketing your product. However, you should know how to intelligently use its features to your benefit.

Whether you're just getting started or need to take your business to the next level digital marketing with strategies like social media marketing and related is the best you can invest in today.

VTC Cameroon specialize in training and helping our clients to use social media in building, connecting, engaging, influencing and converting their fans into customers and brand influencers.  Find out more here or href="intent://send/0123456789#Intent;scheme=smsto;package=com.whatsapp;action=android.intent.action.SENDTO;end">


As one of VTC Cameroon's goals this 2016, we aim at helping SME and corporations to market their products/services via the digital platforms.
This year, adding to previous negotiations and tasks completed by VTC Cameroon for L'Atrium we are set to help both L'Atrium and the entire Douala or beyond
experience new shopping experiences that have never been seen in Cameroon.


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If you got or run a business or company,
Before I start, be honest with the answers to these questions
Who is your customer?
Who does he/she do?
Where can you find them or where can they find you?
If your answer to the first is “everyone”, then you don't know your customers. Clients' preferred Professional Integrated products and Services provider choice through excellence and efficiency in all aspects of the project life cycle.


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Since the advent of the World Wide Web, business has changed completely. Businesses are more online than ever before with vast amounts of transactions taking place on the internet.

For any business to be successful in today’s environment, an online presence is essential. Online marketing became an essential business activity after the invention of search engines and social networks, and now represents an integral component in organisations’ marketing strategy. This is where the Digital marketing manager comes in: they are responsible for all the marketing efforts of an organization in the online sphere.

With Cameroon’s economy booming and internet penetration increasing at a high rate, marketing is focused more online than ever before. . Many companies are creating websites or improving their current sites, in order to connect with their target audiences.

More money is being spent on paid online marketing channels, thus leading to a high demand for Digital Marketing managers in Cameroon.



What do digital marketers do?

Digital Marketing managers are responsible for the online marketing efforts of a company. Depending on the organization, the range of duties can vary a lot. They are responsible for the online marketing team – an increasingly growing workforce due to the focus given to online channels.

They keep track of advancement in channels like paid channel (SEM), organic channel (SEO), CRM, social media and various others.


Digital Marketing managers report to the senior managers with results and provide new, creative solutions.

Their focus is mostly on driving bottom line results and increasing brand awareness or image of the organization.
For e-commerce companies, online marketing managers are mostly responsible for handling the whole marketing department. Managers of different channels like Social Media, CRM, SEM and SEO report to them.


  • Current Digital marketing managers mostly hold a degree in Marketing and/or business.
  • A marketing degree is going to be preferred but is not a must as digital marketing is different from traditional marketing.


The following are subjects and electives which would be of interest to the employer:


  • web design,
  • multimedia marketing
  • and mass communication.


  • Work experience is going to play a crucial role in getting hired.
  • Any relevant experience as an intern or full time in a related field is helpful.

Companies are looking for someone with the following:

  • Flexibility
  • Creativity
  • Project and time management skills
  • Excellent verbal and written communications skills

The job can be an extremely enjoyable and provides a fulfilling career as digital marketers might only need work online at home or anywhere with tools like laptops, smart phones, internet connection, etc.

If you fit the criteria we’ve mentioned above, apply now to the Digital Marketing here and let your skills, passion and knowledge be paid for.


If you are interested in becoming a digital marketing marketer in Cameroon, Africa and the world  then contact us for we wont only train you but while training you will have the opportunity to work on projects that are worthy to test your knowledge as you learn along.


Every Business needs to attract more customers and bring in enough revenue from these to sustain  itself. Visionary Technologies ™ Company has watched the Internet emerge as a new media and grow from a novelty to the world’s most influential marketing and communication tool. Relationship building is important to us as we seek to provide customer satisfaction in terms of quality and cost effectiveness of our products and services.

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A new website won’t happen overnight. When a web development company estimates the timeline to create a new website, some clients may be incredulous.
“I just want a few pretty looking pages with nice photos, and some internal clicks here and there.
Oh and a ‘Sign Up for our Newsletter’ button, and the ‘Contact Us form’.

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Today, we serve over a 100 clients around the world experiencing great digital strategy through our solutions & services. This year-2016, we’re unveiling our new brand identity... Our strengths lie in the quality of our work and our people.

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